PROPOSED GAMIFICATION STRATEGY FOR GARUDAMILES IN RESPONSE TO COVID-19 PANDEMIC
The loyalty program (LP) has evolved into a primary revenue generator. Despite the initiatives taken by Garuda Indonesia, the earning and redemption mileage transactions decreased by 70.56% in 2020. Such decline was due to the COVID-19 pandemic. One strategy to improve the loyalty program engagement...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57614 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |