OMNICHANNEL STRATEGY AND MARKETING COMMUNICATION FOR MOTHER AND BABY RETAIL SEGMENT (CASE: MOTHERCARE INDONESIA)
COVID-19 pandemic that requires lockdown and social distancing change people's buying behavior from shopping offline to shopping online. This has an impact on the increase in total online visits and sales potential on e-commerce as an extension of physical stores. There are two objectives of th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57624 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |