HOW BRAND AMBASSADOR INFLUENCE THE BRAND IMAGE AND CUSTOMER PURCHASING DECISION: A STUDY OF BTS AND THEIR FEMALE FANS TOWARDS TOKOPEDIA IN JAKARTA
Nowadays, Indonesia has been experiencing a rapid economic growth in the technological industry, mainly under the support of E-commerce. The growth of E-commerce in Indonesia is expected to be among the fleetest compared to the other developing countries. Within the competitions of multiple compa...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61046 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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