HOW BRAND AMBASSADOR INFLUENCE THE BRAND IMAGE AND CUSTOMER PURCHASING DECISION: A STUDY OF BTS AND THEIR FEMALE FANS TOWARDS TOKOPEDIA IN JAKARTA
Nowadays, Indonesia has been experiencing a rapid economic growth in the technological industry, mainly under the support of E-commerce. The growth of E-commerce in Indonesia is expected to be among the fleetest compared to the other developing countries. Within the competitions of multiple compa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61046 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |