HOW DID DIGITAL MARKETING STRATEGY AND COMMUNICATION HELPED RAMAYANA INDONESIAN RETAIL SURVIVE IN THE AGE OF DIGITALIZATION?
The age of digitalization has claimed many victims that are not able to keep up with the changes. This is especially common in the retail industry, where offline stores and retailers are forced to shut down due to the competitive advantage of e-commerce. However, one retailer that sells fashion pr...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61172 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |