PROPOSED NEW PRODUCT DEVELOPMENT CONCEPT OF ELECTRIC VEHICLE BY USING CHOICE-BASED CONJOINT ANALYSIS (A CASE STUDY: PT. LIS)
Indonesian automotive industry has become a vital pillar of the country's manufacturing sector. Furthermore, as per capita GDP increased, Indonesia transitioned from a purely exportoriented vehicle production hub (particularly for the Southeast Asian region) to a large (domestic) car sales mark...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63760 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |