CONSUMER PREFERENCE ANALYSIS OF DINE IN AT COFFEE SHOP USING CONJOINT ANALYSIS (CASE STUDY : CUPOLA SUPRATMAN)
The growth of the coffee industry is indeed increasing. This is evidenced by the rampant increase in coffee shops in Indonesia, especially in Bandung, West Java. In the midst of the Covid-19 pandemic era that occurred in early 2020, it greatly affected the intensity of competition and the declin...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63896 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
