MEASURING THE CONTENT CHARACTERISTICS AND AD EFFICACY OF GOJEK AND GRAB ADVERTISEMENT
Sales is arguably the most important part of a company, as the main revenue stream of most companies comes from the sales. There are many factors that could influence the purchase decision of a customer, such as price, quality, promotion, etc. One of those factors, which is also the main focus of th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64429 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
