SMEâS INTENTION TO USE PAID ONLINE AD: THE THEORY OF PLANNED BEHAVIOR APPROACH
SME have a considerable role in increasing GDP in Indonesia. One way to help SME to increase their contribution to the country is to encourage SME to use paid online advertising. The purpose of this study is to find out and describe in general how far the influence of attitudes, subjective norms, an...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64602 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
