PROPOSED MARKETING STRATEGY TO INCREASE KAIZEN ARTICULATED DUMP TRUCK SALES IN THE NICKEL MINING SECTOR
Indonesia which owns 23% of the world’s total nickel reserves, is in the early phase of the development of the nickel sector which affects related industries to support operations. One of them is the heavy equipment industry. PT Kaizen Distributor, Tbk is a seller of heavy equipment and the sole...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65091 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |