VISUAL MERCHANDISING STRATEGY IN ONLINE RETAIL VS OFFLINE RETAIL IN EFFORTS TO BUILD CONSUMER PREFERENCES TO BUY
COVID-19 changed various aspects in the retail industry. Many retails had to shut down during this pandemic. Online furniture retail has begun to see new behavioral shifts in shopping habits, which changes over the past year show signs of growing. To survive in the middle of the competition, furnitu...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65368 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |