PROPOSED DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT IMANEE CLOTHING LINE
The low barriers to entering the fashion world have made many new fashion brands appear, one of which is Imanee, which is a local Indonesian fashion SME brand that offers casual dresses that prioritize design simplicity which has been established since 2021. Initially, Imanee was marketed through ph...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65728 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |