RANCANGAN STRATEGI PEMASARAN KUE BASAH KEPADA GENERASI Z PADA UMKM TAMPAH
“Kue Basah” is a traditional Indonesian cake processed by steaming or frying; usually, it does not last long because it contains quite a lot of liquid. Tampah is an MSME that sells kue basah as its main product. Currently, Tampah's customers are dominated by young mothers aged 27-40 years (g...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66080 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |