PROPOSED MARKETING MIX STRATEGY AND PRODUCT DEVELOPMENT USING DESIGN THINKING APPROACH CASE STUDY: NASI GORENG BISTIK PAK GIGIH
Nasi Goreng Bistik Pak Gigih is a brand of culinary business that sells Chinese food, especially fried rice. Since July 2021 until March 2022, Nasi Goreng Bistik Pak Gigih experienced a significant sales drop in all three outlets, this phenomenon raises the question for business owner whether thi...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68082 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |