HOW THE KOREAN WAVE REDEFINES INDONESIAN E-COMMERCE SOCIAL MEDIA MARKETING STRATEGIES THROUGHOUT THE PANDEMIC
During the COVID-19 pandemic, it was impossible for Korean artists to perform live with thousands of spectators as usual. At the same time fans who missed their idols performing are still required to maintain health protocols and social distancing. Some of the largest e-commerce companies in Indones...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68162 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |