DEVELOPMENT OF MARKETING INITIATIVES TO INCREASE TICKET SALES: A CASE OF MOVITIX
In 2020, the pandemic spread throughout the world, including Indonesia. In response to this situation, the Indonesian government implemented a series of large-scale social restrictions, including closing several public places and preventing customers from watching movies in cinemas. This situatio...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68333 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |