THE MODEL OF ORGANIZATIONAL BUYING BEHAVIOR FOR SMALL BUSINESS: CASE STUDIES OF SMALL SCALE BATIK BUSINESS IN INDONESIA
The Organizational Buying Behavior (OBB) theory is developed due to business market have different characteristics compare to consumer market, for instance, the buying process in business market is more complex because it considers more factors than consumer market. While in the consumer market, the...
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| Format: | Dissertations |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71722 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
