HOW A BRIEF INNOVATION PROCESS AFFECTS BUSINESS GROWTH. CASE STUDY BEE ADVERTISING AGENCY
This thesis explores understanding of innovation process that leads to a competitive advantage in advertising, covering the process of developing advertisements projects, and how advertising agencies interact with clients & its role in the process. Based on the theoretical framework, the resea...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72103 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
