MARKET ANALYSIS AND SEGMENTATION OF ANTIOXIDANT COSMETICS CONTAINING INDONESIAN NATURAL INGREDIENTS
Producers, especially local producers, have to understand the needs and preferences of Indonesian consumers for skincare products to develop new products that have added value and meet consumer expectations. This study aims to determine the habits, preferences, and knowledge of the customers re...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76582 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
