THE PRICING STRATEGY IN GARUDA INDONESIA BASED ON THE SMART APPROACH
Garuda Indonesia, a leading player in the aviation industry, is at the heart of this research, focusing on the comparative analysis of its two major pricing strategies, value-based pricing and lowest pricing. This study investigates the effectiveness of value-based pricing and lowest pricing strat...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77196 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |