INFLUENCE OF GREEN MARKETING ON PURCHASE INTENTION THROUGH BRAND IMAGE TOWARD ORGANIC VEGETABLE CONSUMERS (CASE STUDY OF CSA SENI TANI IN ARCAMANIK, BANDUNG CITY)
The rapid increase of population in various regions has directly led to an increase in demand for food products to meet daily needs. In order to meet this demand, farmers in various sectors are currently starting to apply modern agricultural technology to accommodate the need for agricultural produc...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79144 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
