BUSINESS DEVELOPMENT STRATEGIES USING SWOT MATRIX METHOD IN RESTAURANT INDUSTRY IN JAKARTA
The Micro, Small, and Medium Enterprises (MSMEs) operating in the Food and Beverage (F&B) industry play a pivotal role in Indonesia's economic landscape. MSMEs in the F&B industry contributed USD 51.7 billion to Indonesia's GDP in 2019, which is 4.3% of the country's total...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79985 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |