THE IMPACT OF SPOTIFY ADVERTISEMENTS ON FREE ACCOUNTS TO PURCHASE DECISIONS FOR SPOTIFY PREMIUM ACCOUNTS WITH CONSUMER ATTITUDES AS THE MEDIATING VARIABLE
Recently, digital music streaming services have increasingly relied on advertisements to drive revenue and encourage users to upgrade to premium accounts. Previous research reveals that effective advertising can significantly influence consumer attitudes and purchasing decisions. However, there is e...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82987 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
