STRATEGIC DECISION MAKING FOR STRATEGY FORMULATION IN A MATERIAL CONSTRUCTION STORE: A SIMPLE MULTI- ATTRIBUTE RATING APPROACH
TDJ Store, a leading building materials retailer in Kendal, Central Java, has been operating successfully its offline store for 15 years and online store for 2 years. As part of its growth strategy, the store aims to transition into a company and open a new physical store. To achieve this objective,...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83498 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |