PROPOSED MARKETING COMMUNICATIONS STRATEGY FOR A NEW FIGHTING BRAND : A CASE STUDY FOR SIG
This study aims to investigate the launch of a fighting brand. By focuses on the challenges faced by the cement market leader, a company with a flagship brand, in an era marked by the emergence of economical players. The primary objective is to enable the fighting brand to compete aggressively...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85880 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!