PROPOSED MARKETING COMMUNICATIONS STRATEGY FOR A NEW FIGHTING BRAND : A CASE STUDY FOR SIG

This study aims to investigate the launch of a fighting brand. By focuses on the challenges faced by the cement market leader, a company with a flagship brand, in an era marked by the emergence of economical players. The primary objective is to enable the fighting brand to compete aggressively...

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Bibliographic Details
Main Author:	Oktarini, Irma
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/85880
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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