BUSINESS TO BUSINESS (B2B) MARKETING STRATEGY FOR CONSTRUCTION INDUSTRY EQUIPMENT MANUFACTURING COMPANY, CV ZIAULHAQ SOLUTION
The construction industry in Indonesia is a major driver of economic growth, contributing significantly through large-scale infrastructure projects. These projects have increased demand for reliable testing equipment, especially for material quality assurance. CV. Ziaulhaq Solution, a manufacturing...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87189 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |