Impact of Destination Image on the Loyalty of International Tourists to Hanoi

• المؤلفون الرئيسيون: Hoàng, Thị Thu Hương, Nguyễn, Văn Mạnh
• التنسيق: مقال
• اللغة: English
• منشور في: H. : ĐHQGHN 2017
• الموضوعات: Destination image; customer-based brand equity; tourist behaviour; tourists’ behavioral intentions
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/55826
• المؤسسة: Vietnam National University, Hanoi

The paper aims at enhancing the competitiveness of tourism destinations by taking into account the point of view of tourists. Founded on customer-based brand equity (Keller, 2003 [1]; Aaker, 1991 [2]), our purpose is to build a linkage between tourism destination image and a tourist’s loyalty...