Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In partic...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/95158 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In particular, by using an experience model and a
range of destinations, I would like to determine which elements of DBE impact on the visitor feeling. |
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