Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations

Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations

The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In partic...

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Main Author: Nguyen, Ha Trang
Other Authors: Bui, My Trinh
Format: Final Year Project
Language:English
Published: 2020
Subjects:
Destination Brand Experience
DBE
Revisit Intention
Word-of-mouth recommendation
Sensory Destination Experience
Behavioral Destination Experience
Intellectual Destination Experience
Satisfaction
Covid-19 pandemic
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/95158
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Institution: Vietnam National University, Hanoi
Language: English
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spelling oai:112.137.131.14:VNU_123-951582020-10-22T09:01:20Z Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations Nguyen, Ha Trang Bui, My Trinh ĐHQGHN - Khoa Quốc tế Destination Brand Experience DBE Revisit Intention Word-of-mouth recommendation Sensory Destination Experience Behavioral Destination Experience Intellectual Destination Experience Satisfaction Covid-19 pandemic The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In particular, by using an experience model and a range of destinations, I would like to determine which elements of DBE impact on the visitor feeling. International Business 2020-10-22T09:00:23Z 2020-10-22T09:00:23Z 2020 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/95158 en 74 p. application/pdf
institution Vietnam National University, Hanoi
building VNU Library & Information Center
continent Asia
country Vietnam
Vietnam
content_provider VNU Library and Information Center
collection VNU Digital Repository
language English
topic Destination Brand Experience
DBE
Revisit Intention
Word-of-mouth recommendation
Sensory Destination Experience
Behavioral Destination Experience
Intellectual Destination Experience
Satisfaction
Covid-19 pandemic
spellingShingle Destination Brand Experience
DBE
Revisit Intention
Word-of-mouth recommendation
Sensory Destination Experience
Behavioral Destination Experience
Intellectual Destination Experience
Satisfaction
Covid-19 pandemic
Nguyen, Ha Trang
Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
description The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In particular, by using an experience model and a range of destinations, I would like to determine which elements of DBE impact on the visitor feeling.
author2 Bui, My Trinh
author_facet Bui, My Trinh
Nguyen, Ha Trang
format Final Year Project
author Nguyen, Ha Trang
author_sort Nguyen, Ha Trang
title Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
title_short Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
title_full Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
title_fullStr Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
title_full_unstemmed Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations
title_sort destination brand experience (dbe) affects revisit intentions and word-of-mouth recommendations
publishDate 2020
url http://repository.vnu.edu.vn/handle/VNU_123/95158
_version_ 1681763323703459840

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