Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations

• Main Author: Nguyen, Ha Trang
• Other Authors: Bui, My Trinh
• Format: Final Year Project
• Language: English
• Published: 2020
• Subjects: Destination Brand Experience; DBE; Revisit Intention; Word-of-mouth recommendation; Sensory Destination Experience; Behavioral Destination Experience; Intellectual Destination Experience; Satisfaction; Covid-19 pandemic
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/95158
• Institution: Vietnam National University, Hanoi

The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In partic...