Destination Brand Experience (DBE) affects Revisit intentions and Word-of-mouth recommendations

The aim of this research is to determine whether Destination Brand Experience is a significant determinant of the visitor outcomes including satisfaction, intention to revisit a destination and word-of-mouth intention and whether the perceived risk affects travelers' travel decisions. In partic...

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書目詳細資料
主要作者: Nguyen, Ha Trang
其他作者: Bui, My Trinh
格式: Final Year Project
語言:English
出版: 2020
主題:
DBE
在線閱讀:http://repository.vnu.edu.vn/handle/VNU_123/95158
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