The factors affecting purchase intention of organic foods in Vietnam market

• المؤلف الرئيسي: Pham, Quynh Trang
• مؤلفون آخرون: Pham, Thi Lien
• التنسيق: Final Year Project
• اللغة: English
• منشور في: H. : ĐHQGHN 2020
• الموضوعات: Organic foods; Purchase intention; Health consciousness; Shopping habit
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/97942

This research helps find out the factors affecting purchase intention of organic food in Vietnam market. The results shows that there are three affecting factors: Health consciousness, safety concern and shopping habit. Among these factors, food safety concern has the biggest impact on purchase inte...