Project’s name: factors affecting customer trust in Vietnam ecommerce

• Main Author: Nguyen, Ngoc An
• Other Authors: Nham, Phong Tuan
• Format: Final Year Project
• Language: English
• Published: H. : ĐHQGHN 2020
• Subjects: Customer trust; B2C e-commerce; Vietnam online market
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/98276
• Institution: Vietnam National University, Hanoi

In the era of Internet and information technology, online transaction has become more and more popular to customers thanks to its convenience, speed and wide range of choices. To maintain their competitiveness and profitability, online vendors should invest more resources to build customer trust by understanding its elements. In this study, a set of factors adopted from the reviewed literature is examined from both vendor and customer’s aspects with a focus on the characteristics of Vietnamese online market and buyers. The outcomes indicate that both internal and external factors have a significant correlation with customer trust in B2C e-commerce environment. The paper has applied learning from different models of previous studies to identify the most relevant suggestions for the case of Vietnam e-commerce. This thesis will shed light on how to build trust with the customers in Vietnam online market.