Examining the Relationship Between DLSU-M ABM Students' Customer Engagement with Advertisements and Their Purchasing Intention on TikTok
In recent decades, businesses have used online spaces to promote their products, services, and brand image. One such example is TikTok, a video-sharing platform that achieved critical success in 2018 and experienced an influx of users during the pandemic's peak (Geyser, 2021). Thus, the study a...
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| Main Authors: | , , , |
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| Format: | text |
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Animo Repository
2023
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| Online Access: | https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/paper_ebov/13 https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1863/viewcontent/Abstract_Examining_the_Relationship_Between_DLSU_M_ABM_Students__Customer_Engagement_with_Advertisements_and_their_Purchasing_Intention_on_Tiktok.docx.pdf |
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| Institution: | De La Salle University |
