An integrated marketing communications campaign for Canon

• Main Author: De Rivera, Ma. Samantha
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18029
• Institution: De La Salle University

Canon is a Japanese multi-national imaging company that manufactures input and output devices. The company established itself as a market leader in the camera industry for several years here in the Philippines. In 2007, Canon Marketing Philippines celebrated their 10th anniversary and launched the c...