An integrated marketing communications campaign for Vitress

• Main Author: Camitan, Michaela L.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18044
• Institution: De La Salle University

Vitress is the premier hair cuticle coat brand here in the Philippines. Launched in 2005, it was one of the first of its kind in the country, and the product distinction helped set it apart from other already existing styling agents. In 2007, Vitress further developed their product line to expand to...