A proposed marketing plan for Greater Good Apparel

• Main Author: Ayson, Ma. Lourdes Patricia M.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18073
• Institution: De La Salle University

Greater Good is known to be a socially responsible clothing brand, which advocates pressing social issues through fashion and art. They have been in the industry for over a year but unfortunately have not captured their intended market. With a huge potential for developing the brand, the owners deci...