Affective design of eco product labels
There is an increase in the environmental conscience of consumers which results in the increased demand for green products. The last decade has witnessed a drastic change in consumer preferences towards green products with the emergence of green consumers provoking market method for environmentally...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/433 |
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| Institution: | De La Salle University |
| Language: | English |