The coffee house culture and how it drives coffee house market growth
This study features four coffee houses: Starbucks, Seattles Best, Coffee Bean and Tea Leaf and Ueshima Coffee Co. Ltd. (UCC). This study aims to examine a certain culture that has emerged in coffee houses, developing into a trend that has made that culture a significant driver in influencing market...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3601 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10439/viewcontent/CDTG004163_P__1_.pdf |
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| Institution: | De La Salle University |
| Language: | English |