An integrated marketing campaign on Hacienda Macalauans Pure & Best: A low fat flavored milk drink in Metro Manila
Since 1995, Hacienda Macalauan Incorporated has been listed in the Securities and Exchange Commission as a dairy farm entity with the primary purpose of breeding and selling cattle farm animals and other dairy related products. They decided to further expand the business by venturing into dairy proc...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4871 |
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| Institution: | De La Salle University |
| Language: | English |