PesoPay: An integrated marketing communication campaign for AsiaPay Philippines (PesoPay)
This paper outlines an Integrated Marketing Communication campaign for PesoPay, a local payment gateway brand of AsiaPay catered to the Filipino market. It also assesses fifteen (15) Chief Information Officers’ (CIOs) Sources of Information, Knowledge, and Perception through an In-Depth-Interview (I...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6767 |
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| Institution: | De La Salle University |
| Language: | English |