PesoPay: An integrated marketing communication campaign for AsiaPay Philippines (PesoPay)

• Main Author: Clet, Cleo Marie S.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Electronic funds transfers—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6767
• Institution: De La Salle University

This paper outlines an Integrated Marketing Communication campaign for PesoPay, a local payment gateway brand of AsiaPay catered to the Filipino market. It also assesses fifteen (15) Chief Information Officers’ (CIOs) Sources of Information, Knowledge, and Perception through an In-Depth-Interview (I...