PesoPay: An integrated marketing communication campaign for AsiaPay Philippines (PesoPay)

This paper outlines an Integrated Marketing Communication campaign for PesoPay, a local payment gateway brand of AsiaPay catered to the Filipino market. It also assesses fifteen (15) Chief Information Officers’ (CIOs) Sources of Information, Knowledge, and Perception through an In-Depth-Interview (I...

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Bibliographic Details
Main Author: Clet, Cleo Marie S.
Format: text
Language:English
Published: Animo Repository 2013
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6767
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Institution: De La Salle University
Language: English

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