An integrated marketing communications campaign for XTREME One-Stop Appliances

The integrated marketing communication campaign is for XTREME Appliances, a local consumer appliance brand established in 2016, mainly offering video and audio appliances. By 2018, the brand has expanded to a new line of appliances under XTREME Cool and XTREME Home. With its broad and continuously g...

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Bibliographic Details
Main Author: Mata, Marco B.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/4
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1009&context=etdm_market
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Institution: De La Salle University
Language: English

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