An integrated marketing communications campaign for Bäckerei Life

Bäckerei Life is a local brand created by JCG Marketing Group, Inc. last July 2020 that offers freshly baked bread and pastries made from quality ingredients, advanced equipment, and made by highly trained bakers. These baked goods can be pre-ordered through Facebook and Viber. They are also present...

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Bibliographic Details
Main Author: Camit, Daryl O.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/32
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1035&context=etdm_market
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Institution: De La Salle University
Language: English