An integrated marketing communications campaign for 930 Lacson

This Integrated Marketing Communications (IMC) Campaign paper aims to assist student residential brand, 930 Lacson, with the financial loss caused by the novel coronavirus. This will be accomplished through a one-year IMC Campaign that will raise brand awareness and consideration, resulting in incre...

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Bibliographic Details
Main Author: Carpio, Mariel Lourdes S.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/62
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1058&context=etdm_market
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Institution: De La Salle University
Language: English
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