An integrated marketing communications campaign for 930 Lacson

• Main Author: Carpio, Mariel Lourdes S.
• Format: text
• Language: English
• Published: Animo Repository 2022
• Subjects: Student housing—Philippines—Manila—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/62; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1058&context=etdm_market
• Institution: De La Salle University

This Integrated Marketing Communications (IMC) Campaign paper aims to assist student residential brand, 930 Lacson, with the financial loss caused by the novel coronavirus. This will be accomplished through a one-year IMC Campaign that will raise brand awareness and consideration, resulting in incre...