An integrated marketing communications campaign for Vessell

• Main Author: Cerezo, Krizsa Michaela L.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Electronic commerce—Marketing; E-Commerce; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/91
• Institution: De La Salle University

Nowadays, eCommerce plays a vital role in all types of businesses whether B2B or B2C. With the ever fast-changing world, technology made a strong impact through the promising claims and features of digitalization. For eCommerce, it breaks the limitation of having a physical store to the only key are...