Green behavior and generation: A multi-group analysis using structural equation modeling
The purpose of this research is to investigate the difference between generations X and Y in terms of green behavior operationalized as an intention to buy green products (INT). The study was based on two cross-sectional samples—one for generation X (N=397) and one for generation Y (N=685). Model te...
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| Format: | text |
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Animo Repository
2019
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| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/3354 |
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| Institution: | De La Salle University |